Whenever we sit down to write, we are always told to write in an active voice. Use strong verbs and nouns. We know from research that readers respond favourably to simple words, to a specific language, to aesthetic features, to metaphors.
Write is a way that rewards our learning needs, prompting a pleasant experience, induced by the release of dopamine in our brain. One can create a favourable response by following the tactics give below
Keep it simple
People may say they love complexity but research indicates that using simple words, reducing complex concepts in simple words helps the reader in the long run and helps him retain information better.
DIvide big, long sentences into two or more simple sentences, omit unnecessary adjectives and adverbs that clutter up your message. Make writing easily readable and accessible.
Keep it specific
Concrete details immediately draw attention. We pay more attention when our sense of sight, sound, motion and smell are activated. Words representing food or flowers make us recall the sense of smell and this together with pictures, activating our sight and videos engaging our sense of motion gives a wholesome experience and keeps the reader engrossed and also helps retain information better.
Keep it stirring
Many of us think that people can be persuaded by logic, but our brain processes emotions faster than thoughts. Each emotion is associated with reflex action. The words we write make people feel shapes they understand. Emotion and language deliver meaning together. Positive emotions get more attention and use metaphors as a potent way to do so.
Keep it social
A social signal as small as a quote, to indicate a speech, engages the reader attention and we see social clues as eagerly as any other. So, add flavour to your writing by including voice, experience. Self- revelation connects the audience to you and earns rewards. Write in the second person - especially the use of you gets more attention than even he, she, they.
Keep it story-driven
Historically, stories have served as a primary medium o share lessons learnt. So use words to arouse the reader curiosity. Telling stories can be beneficial. Adding rich narratives increases the credibility, legitimacy and intentions of the narrator in the eyes of the reader.
The likes may vary but we are all affected by basic evolutionary drives. Finally, readers listen because they love how you reward them and engage them. This is the basic principle of all great communication together. basic principle
by Bill Birchard HBR 2020/11
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