The LinkedIn page is the centrepiece of your online personality for career development and due attention must be paid to what is being presented there. Often it is a mixture of achievements, experiences, missions and passions which could prove overwhelming to the reader and on the extreme, it may be very basic with name, current job, experience and education which left the reader starved for more information.
Whatever be your role, you should be able to articulate it in a way that highlights the story of your professional growth and framing it in terms that you care about. Tell a cohesive, effective and concise story that connects to the audience you want to touch and get them to connect with you. Follow these steps
Write your happy ending:
What is all your hard work leading to? Knowing the result would help you anchor the write-up and help you understand what pieces of your experience, achievements and results are relevant to your story. Rewrite the entire narration with the result in focus and include, highlight, emphasise the parts that are relevant to your goal.
Know your audience and connect the dots for them:
What do you plan or intend to use LinkedIn for? To generate leads, get the attention of recruiters, make professional connections in your industry? Understand that like a product, every narrative should be about positioning and present yourself so that your partners, sponsors, employers or clients think "this person has the answers I need"
Look for inspiration:
Creating your profile on LinkedIn I a creative endeavour so you can view which profiles attract you the most and tray and adopt on similar lines crafting your profile. get a sense of the right type of phrasing and order you might want.
Get to work:
Now that you have decided on the structure get to work. Keep what you love about your profile and adopt other styles if you wish, one that you think works better. Think of how to make an impactful story paying special care to the narrative. State your mission statement boldly even if it is not perfect, its better than nothing. You can always rewrite anytime when you have a better narrative.
You may have the best dream and the required experience to achieve them but always remember that you can do better with the help of others. You must instil confidence in others that you are the right person for the work and communicate the same forcefully.
How to Tell Your Story on LinkedIn
by Alex Cooley
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